Before launching Hurricane, Jon was a broadcast TV director, creating award winning documentaries for the BBC. Since moving into commercials he has led teams on projects for international brands across a wide range of industries. Jon is focused on video strategy, leading the Hurricane team to deliver a great customer experience and create high quality productions that surpass the brief. Author of “Video Marketing Strategy: Harness the power of online video for brand growth (Kogan Page, 2018), he is a regular speaker at conferences on video marketing, social media and brand storytelling.