App and Software Videos

App and Software Marketing Videos

Apps and software developers spend much of their time thinking about user interface and journey but when it comes to selling how do you go about app promotion? How do you show prospective clients the benefits of the software? A well-crafted app demo video can bring it to life for a potential customer and quickly summarise key features and benefits. This could be the differentiator in a crowded app market.

Ask us about an app or software marketing video

App marketing

We’ve created app marketing videos of all shapes and sizes across many different platforms, from iOS to Android and iPad to Nexus. Our real strength lies in being able to convert complex messages and technology into simple and engaging narratives that attract and inform the viewer.

Our videos can include real screen capture, people using the device or a reconstructed interface. The app doesn’t even have to be fully finished when we make the film, so you can have your marketing ready as the system rolls out to the market.

Emotion is Key

We believe that the key to a successful app video is to engage on an emotional level. Once viewers feel a positive emotion towards your product; that your app or software will make their life easier, more profitable or raise their profile, it is easier to engage with them further and move towards closing the deal.

App and software marketing videos can work as a first touch piece to engage with a new audience, or as a more detailed run through with someone who is further along the purchasing journey. We can work with you to position your video at the most effective point in the marketing cycle and develop effective interactions that hit your goals.

Our Work in App Marketing

We’ve created app marketing videos of all shapes and sizes, across many different platforms, from iOS to Android and iPad to Nexus. Our real strength lies in being able to convert complex messages and technology into simple and engaging narratives that attract and inform the viewer.

Our videos can include real screen capture, people using the device or a reconstructed interface. The app doesn’t even have to be fully finished when we make the film, so you can have your app marketing ready as the system rolls out to the market.

Take a look at this education marketing video that we created for an interactive app called Puppets. The app software allows children to create their own puppet shows using mobile devices.