A cohesive social video campaign that brought a leading UK travel brand to life for new audiences.
Sykes Holiday Cottages is the UK’s leading independent holiday rental agency. In the highly competitive marketplace, they realised that video content would be a great way to cut through the noise and highlight their unique services. They called on us to develop a complete video brand, which would work across their various product areas, content and social channels.
We began our hunt for the perfect story for Sykes with a messaging workshop; this enabled us to uncover the brand truths that would resonate with potential customers. We found the videos needed to tap into that feeling of escape from a busy day-to-day existence, providing people with a home-away-from-home, where they can appreciate time with their family and friends. We combined this with other key USPs that separate Sykes from the competition, such as their personalised inspection service and pet-friendly policy. We then set about creating a tone of voice, and look and feel for everything from animations to live action video.
The campaign launched with two animated videos that would cater first to Sykes rental customers and then to their holiday home owners. The videos were delivered via Facebook and YouTube channel as paid placement and pre-roll adverts. This initial content push was followed by a 60-second video highlighting Sykes West Bay properties on the Isle of Wight. We also added a carefully targeted video, aimed specifically at pet owners, pushing Sykes’ unique pet-friendly rental policy.
It’s safe to say the videos and TV ad campaigns have been a blinding success to meet Sykes’ objectives of increased brand awareness. The holiday company achieved a sizeable increase in organic search traffic as well as strong results from paid campaigns via Google Display Network and pre-roll. As a result of this effective campaign, Sykes are continuing to work with us on their video marketing content.
If you’ve got a project in mind, or just want to have a chat, please get in touch
